Playtech, the gaming software developer, based in the British Isle of Man, has signed the papers for a trip down the live casino market. Ever since the 21st-century, things have moved online, constantly changing the way how things worked traditionally. Live casino is one such aspect that offers an immersive experience to the players along with attractive benefits. In order to attract customers, the companies draw up many theme-based gaming designs and gameplay. Furthermore, it has proven effective for firms to easily promote their brands and products.
Fashion TV, which was founded in 1997, has stepped into a promotional partnership with Playtech. This joint venture is expected to bring in a premium Fashion TV branded live baccarat game which would be available on the Playtech Network. The combined ideas and resources of these two firms are expected to bring a premium engaging experience to the fashion and gambling enthusiasts alike in the live casino.
Reportedly, Fashion TV has accumulated around 2 billion viewers globally since its inception in 1997. Fashion TV Gaming Group, the official licensor of the iGaming products from FTV, has understood the value of the brand in online gambling given the reach of the broadcasting company in the fashion industry and communities. According to Shai Kaplun, the Chief Operating Officer of Fashion TV, it looks healthy to expand the business model of the name with giantly names from other industries. Moreover, he expects to revolutionize the online gambling industry through the ideas of ‘luxury and glamour’ from Fashion TV and with the resources of the “megabrand.”
According to a report from Playtech, this premium baccarat game will be the first of a line of products this tie-up between the two brands is expected to bring. The Fashion TV-based products and games would be a thing of style and excitement for the fashion-savvy community to enjoy the benefits of gambling. These products will be another medium to experience the luxuriousness and connect with the emotions of their favorite brand while reaping the benefits of online gambling. It moreover would be a content strategy to bring the Fashion TV to a space with increased activity as it can no longer rely only on older means like television.
Fortunately for Fashion TV, this new partnership promptly follows a multichannel tie-up of Playtech with NorthStar Gaming. This gaming platform from Ontario is set to launch Playtech’s live casino, poker, bingo, casino, and IMS platform to the audience in Canada. Moreover, Playtech also allows bidding through cryptocurrencies, especially Bitcoin. It gives a great level of scope to this partnership of Fashion TV. Click here to read more about cryptocurrency baccarat sites and how they work.